Print, Web, Events, Health care
Highmark is a not-for-profit health care company and the largest health insurer in Pennsylvania, Delaware and West Virginia. Highmark maintains a strong brand strategy that focuses on being clear, progressive and personal – often using visual metaphor to demonstrate the trusted relationship between the health insurer and its members. Projects that I've been involved with have ranged from sales campaigns and proposals, print marketing materials, employee and member programs, animations, intranet, invitations, executive presentations, brand guides and more.